These notes are from the 2018 version of the course. A significantly expanded new version will be made available once the 2019 course starts. 🤓

In this lecture we discuss who your “Ideal Reader” is and how to pitch your work so that they best appreciate it. More specifically, we discuss how to determine your Ideal Reader depending on the type of text your are writing, and how to fine-tune your work accordingly. We then turn to the writer's presence—which should be felt, but not overwhelmingly so—and how the writer is meant to address themself in a text. Finally, we give some self-editing tips that should improve the readability of your text.